For the People◆400 ft to dead center◆Chicago built◆The debut tee is on the press◆First run — reserve yours◆For the People◆400 ft to dead center◆Chicago built◆The debut tee is on the press◆First run — reserve yours◆
400400 APPAREL CO.Est. Chicago
400
Chicago ◆ 400 ft to dead center

FOR
THE
PEOPLE.

Four hundred feet is the throw to the deepest part of center at Wrigley — the number on the wall where the game is played the hardest. We named the brand after it. Heavyweight cotton, honest cuts, made in Chicago for anyone who loves this game.

Reserve the first teeWhy 400?
On the press nowThere's No Place Like Home
There's No Place Like Home
Debut print · first run
$55
400
400 APPAREL CO.For the People

ROLL THE TAPE

The first drop, in motion — shot in Chicago. The shirt, the mark, and the number that started it all. Sound on.

The Reel400
400
Feet to dead center at Wrigley
6.1oz
Comfort Colors cotton
No. 1
The debut print, on the press
CHI
Designed & printed in Chicago
The first shirt

THE DEBUT PRINT

TeeThere's No Place Like Home

For the People

There's No Place Like Home

$55USD · first run on the press

Comfort Colors garment-dyed pocket tee in Blue Spruce. Cream "400" on the chest pocket, a dirt-caked home plate across the back. The debut print. Reserve one now and you’re in the first print — it ships from Chicago the day the run lands.

Full details →
Our story

WHY 400?

Four hundred feet. That’s the distance painted on the wall in dead center at Wrigley Field — the deepest, hardest corner of the yard, where it takes everything to put one over the fence. We grew up staring at that number from the seats. So when it came time to name this thing, there was only one number it could be.

400 Apparel Co. is a Chicago clothing brand for people who love baseball the way it’s meant to be loved — loud, local, and from the cheap seats. Heavyweight cotton that survives the wash. Prints that age into the fabric. Everyday pieces made with the seriousness usually saved for a September pennant race.

For the People. That’s the whole promise.